The operating system
for coaching teams.

Programmes, check-ins, nutrition, protocols and your team in one place, plus an app your clients actually open.

One system
Programmes to renewals
Two apps
Your dashboard, their phone
Safe by design
Consent and sign-off built in

Protocols

Prescribe complex plans safely. Consent, sign-off and every change on record.

Max, your AI assistant

Drafts the busywork, you approve it

Your client app

One they actually open. Everything you publish lands on their phone.

Integrations

Plug in Claude over MCP, connect Zapier, send webhooks. Payments, Discord and Apple Health are next.

Forms that adapt

Build any form without a developer. Every version kept, questions that appear only when they should, and the weekly check-in is one too.

Sign-off

Nothing reaches a client unchecked

Team roles

Who writes, publishes and signs off

Onboarding

Enquiry to signed and invited

Calendar

Every client on one timeline

Programme builder

Drag weeks, not spreadsheets

Exercise library

Your own videos and cues

Nutrition

Targets, and what they actually ate

Progress

A trend, not a number

Photo comparisons

Week against week, side by side

Goals

Judged the way you set them

At-risk alerts

Spot who’s drifting before they quit

Chat

Right next to their data

Your branded app

Your logo, your colours, your Max

Payments

Renewals that don’t slip

Insights

What’s working across every client

Guides

Write once, share with anyone